{"product_id":"v130howgreat","title":"V.17:7 (305-308): How Great Traders Go Bad by John A. Sarkett","description":"How\nGreat Traders\nGo Bad\u003cbr\u003e\u003cbr\u003eAs traders achieve success and higher levels of profitability,\nthey become more at risk for failure. The problem? Their\negos get in the way of their success. Heres how to stay the\ncourse.\nLike a pilot, a police officer, or a\ntrapeze artist, a professional\ntrader knows he must follow the\nrules just to stay alive. Usually,\nthis thought is enough to focus\nthe mind. But occasionally, the\nrealization is lost. Mistakes follow.\nLosses mount. An otherwise\ngreat trader succumbs. A\ngreat trader goes bad.\nHow to avoid that tragic circumstance\nwas the subject of a\nrecent Futures Industry Association\n(FIA) presentation in Chicago by professional trader and\ntrading coach Ray Kelly. Large traders trade more zeroes than\nsmall traders, but the process is the same, he opined.\nThe catalyst for destruction, Kelly says, is most often\nego. Ego is the Ebola virus to the active trader. There is an\nantidote, however: humility. At the onset of paralyzing ego,\nhumility must be administered at once, or results can be fatal.\nIt is even more effective if administered in advance, not\nunlike a vaccine.\nCan you or I become infected? Of course. What can be\ndone to protect against ego and its devastating effects?\nKelly suggests paying close attention to the following four\nareas: self-knowledge, market knowledge, trading strategy,\nand risk management. Answer the hard questions for yourself\nbefore the market does it for you. Like meditation or exercise,\nattention must be paid each day for maximum effectiveness.","brand":"store-traders-com","offers":[{"title":"Default Title","offer_id":52134139527537,"sku":"\\V17\\C07\\049SHOW.PDF","price":2.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0900\/3843\/6209\/files\/unnamed_6e698fa1-e8a8-4192-8f9d-b52abb6af01a.jpg?v=1739668623","url":"https:\/\/shop.traders.com\/products\/v130howgreat","provider":"Stocks \u0026 Commodities","version":"1.0","type":"link"}